Future Generali India Insurance (FGII) has rolled out a campaign, '#WelcomeHome,' highlighting the importance of creating inclusive environments for everyone, regardless of their sexual orientation or gender identity.

Conceptualised by Mullen Lintas, the campaign consists of a film. Celebrating Pride Month, the film underscores the importance of ‘home’ and the need to create inclusive environments for people from the LGBTQIA+ community.

What we think about it: In an environment where people from LGBTQIA+ community have to adjust to a world that lacks inclusivity, the film exudes warmth and has addressed the critical issue in a heartfelt manner. Featuring people from the community, the film showcased their stories in a beautiful and impactful way.

Ruchika Varma, chief marketing, customer and impact officer, Future Generali India Insurance, said, “At Future Generali India Insurance, Diversity, Equity and Inclusion (DEI) is ingrained in our DNA, and we stand firmly aligned with this ethos not just as an inclusive employer and an inclusive insurer but also as an inclusive corporate citizen. Everyone deserves a safe and supportive environment where they can be their authentic selves, free from judgment and discrimination. Our #WelcomeHome campaign, which features real-life LGBTQIA+ talents, aims to highlight this fundamental need. By showcasing these stories and experiences, we strike the right chords to foster broader societal acceptance, encouraging a more inclusive and understanding community for all.”

Ram Cobain, CCO, Mullen Lintas, "Home has no fixed address; it is wherever you can be yourself. Home can be your family circle, a stranger’s smile, a friend’s company or a lover’s arms. It can also be the place you work at. #WelcomeHome is a statement of Future Generali's unwavering allyship with the Pride family. Our film is set to a trans-man and musician, Jay Anand’s searing track, and we shot with over 15 members from the LGBTQIA+ community, essaying each person’s beautiful truth as honestly as we could."

CREDITS:

Creative team: Ram Cobain, Kapil Ojha, Sneha Rajan, Kartik Kumar, Akshta Nigudkar, Virendra Mane, Gayatri Bharate

Account management: Kishore Subramaniam, Sharon Picardo, Swapnil Salvi, Thej Kiran, Abhijeet Shinde, Harneet Bhatia and Rishabh Shetty

Production house: Carbon by The Content Lab

Founder and CEO: Vaibhav Mehta

Senior producer: Digvijay Patil

Director: Sonal Batra

DOP: Saumit Deshpande

Original Song:Jay Anand