Wild Stone has rolled out a campaign that is a fresh take on the brand’s memorable series of ads featuring the quirky 'father-daughter-Kunal' triangle.

The campaign marks the return of Kunal with a clever twist as the father, delighted that his daughter has finally closed the ‘Kunal’ chapter, is blindsided by the latter's sudden return – and the unmistakable scent that comes with him.

The campaign also marks the launch of the brand’s new collection — a fresh range of four perfumes for men, marketed on the premise that the signature fragrance makes a man’s presence ‘impossible to ignore’. 
 
What we think about it: The campaign is on point, effectively reimagining the brand’s popular narrative with the father-daughter-Kunal dynamic getting a fresh quirky reboot that furthers the storyline.
 
Ankit Daga, head - business development, McNROE Consumer Products, said, “This campaign sharpens our storytelling with subtle throwbacks to our favourite Kunal and reinforces what the Supreme range stands for — confidence, character, and impact. Each fragrance is crafted to define the man who wears it”.
 
The campaign was released on 22 March across TV, digital, and social media platforms.