Zomato has rolled out a campaign 'Mission Diwali' to showcase the spirit of Diwali and looks behind the iconic India on Diwali NASA photo, revealing the real-life stories that make it so special.

The ad film captures Diwali’s true glow through the warmth of human connection, starting with a humorous exchange between a NASA astronaut and his boss searching for Earth’s festive lights. As an elderly man and his grandchildren attempt to brighten their home, a Zomato delivery arrives with mithai, transforming the moment. The kaju katli’s gleam finally catches the astronaut’s eye, prompting a triumphant “positive, sir!” The ad celebrates small gestures that light up Diwali, ending with the playful tagline: “Mithai Zomato Karo, desh ko roshan karo.”

What we think about it: Cleverly taps into cultural storytelling by turning a viral NASA photo into an emotive narrative, showcasing Diwali’s glow as a metaphor for connection. The ad film leverages humour and nostalgia, building brand affinity through the warmth of shared traditions and the symbolism of mithai. A strategic blend of emotion and cultural relevance, it effectively positions Zomato at the heart of festive moments, driving engagement and memorability.

The film was rolled out across social media platforms on 24 October.