Salesforce has rolled out a campaign featuring cricketer Rahul Dravid to showcase its business solutions and emphasise how they drive growth.

Conceptualised by McCann and produced by Love & Faith, the campaign consists of an ad film that begins with two women in a jewellery shop, admiring different pieces. Suddenly, Rahul Dravid enters as the owner and casually tells the sales associates to bring coconut water for the two customers. The women are surprised to see Dravid in a jewellery store, to which he responds, "Why not? Business is booming here." One of the women quips, "From the cricket field to the jewellery field?" Dravid humorously replies, "In this field, scoring big is easy, thanks to a guaranteed match-winner—Salesforce." He then highlights Salesforce's key offerings: sales, service, and marketing. The women are impressed, realising that's how businesses grow.

What we think about it: Effectively leverages Rahul Dravid's dependable persona to convey Salesforce's solutions, blending credibility with aspirational growth. The production’s polished execution and Dravid's natural delivery drive home Salesforce’s value propositions, resonating well with target business audiences.

CREDITS:

Client: Salesforce

Agency: McCann

Client: Leandro Perez: SVP and CMO, APAC

Nipun Sharma, senior director - marketing, India

Alanna Woodrow, director, APAC brand campaigns

Kritika Srinivasan, senior lead, customer advocacy and brand, India

Teira Humby, corporate marketing and senior analyst

Laurie Macabasco, senior director - creative, APAC

Naomi Young, field marketing, senior lead, APAC

Agency:

Ashish Chakravarty, executive director and head of creative

Sambit Mohanty, creative head, McCann North & South

Vishal Ahluwalia, executive vice president, McCann South

Sharath Kuttikat, executive creative director

Varghese John, vice president – account management

Diwakar B, associate creative director and copywriter

Bharath Kulkarni, copywriter

Unnikrishnan R, creative director – art  

Gokul M, associate creative director – art  

Varsha Ajith, creative team lead – art  

Subhasree Bose, senior project manager

Arshneet Bhumra, films head

Production House: Love & Faith

Director: Milind Dhaimade

Producer: Vikram Turkhud and Manoj Singh

DOP: Harendra Singh  

Casting: Abhimanyu Ray

Associate casting directors: Sheetal Jadhav  

Casting assistant:Sarthak Mendiratta

Line producer: Alok Singh

Production manager: Kamlesh Kushvaha  

1st AD: Veer Singh Parmar

DA: Akanksha Rathore

2nd AD: Harshil Karia

Production design: Shruti Agnihotri  

Art Director: Tushar Neman

Costumes: Sania Momin

Make-up: Pankaj Mhatre

Hair: Tanaya Amane

Storyboard: Hemant Gaonkar

Offline Editor: Nipun Gupta

Grade: Navin Shetty

Online: Rodney Shwinli

Post Studio: Prime Focus

Music Composer: Gaurav Chatterji

Sound Engineer: Arun Crasto

Sound Studio: Crastos Studio

Post Producer: Rajnikant Surti