IndusInd Bank has rolled out a campaign, promoting the brand's Instant Personal Loan offering.

Conceptualised by Havas Worldwide, the campaign comprises three films. All three films showcase a situation where the protagonist is not able to fulfil their heart's desires because of money issues. Suddenly, a child dressed in a heart costume appears (symbolising the character's heart) and urges them to go for what they really want. The film culminates with a voiceover saying 'Dil Toh Baccha Hai Ji, Give It What It Wants,' while highlighting the brand's latest offering.

What we think about it: The personification of the heart, portrayed by a child perfectly goes along with the idea, 'Dil Toh Baccha Hai Ji, Give It What It Wants.' The bite-sized films have an instant appeal and successfully highlights the brand's offerings. 

The films were released on 16 July.