Google has rolled out a campaign for its Google Pixel 10, featuring cricketer Shubhman Gill.

Conceptualised by Talented, the campaign comprises a film. From Gemini Live and Nano Banana to Camera Coach and Pro-Zoom, the ad showcases Gill seamlessly using the phone’s AI-powered features in different situations.

What we think about it: The ad’s attempt to demonstrate functionality rather than just list specifications works well. The presence of Gill adds familiarity and it doesn't lean too heavily on celebrity appeal, instead keeps the focus firmly on the phone’s features and everyday usability. 

The film released on 24 March.