Swiggy Instamart has rolled out a campaign, featuring actor Juhi Chawla.

Conceptualised by Moonshot, the campaign comprises a film that highlights the brand's promise of delivering anything to your doorstep in minutes. The film opens with a guy searching 'Chawla' on Swiggy Instamart. The scene then cuts to the actor Juhi Chawla, who is preparing for a shoot in her vanity van, when suddenly Swiggy Instamart delivery partners arrive to take her to the customer's place. The next moment, the customer fixes the typo from 'Chawla' to 'Chawal' (rice) and gets rice delivered to his place.

What we think about it: The film perfectly reinforces the brand's message 'You Name it, and it comes to your doorstep'. We love the ad's quirky narrative and comes across as a whiff of fresh air. 

Mayur Hola, vice president- marketing, Swiggy, said "This film is a lighthearted way to showcase the remarkable speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with notable efficiency and a touch of humour. At Swiggy Instamart, we ensure that from gadgets to groceries—whatever you ask for, reaches you promptly."

Devaiah Bopanna, co-founder, Moonshot, said, “By using the comical scenario of swapping Juhi Chawla for chawal, our aim was to showcase the promptness with which Swiggy Instamart ensures anything and everything that the users need reaches them instantly”