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Canva's campaignCanva India has rolled out its inaugural brand campaign in India, to spotlight how the brand can help transform ideas into reality.
Conceptualised by OML, the campaign consists of a series of three-films. Each of them highlights a unique offering offered by the brand.
Along with this film, there's a longer six-minute film showcaseing a heart warming story where a few office workers are planning a farewell party for their colleague who is moving to London. Throughout the film, the co-workers turn to features offered by Canva, to plan and create everything for the party.
What we think about it: Centred around the theme 'Dil Se, Design Tak,' the film's narrative perfectly showcases how Canva can turn heartfelt ideas and emotions into visual realities. The reference to the historical events in the bite-sized films is remarkable.
