Hyundai Motor India has rolled out a campaign, 'I Choose Hyundai,' highlighting the brand's diverse product line-up.

Comprising of a film, the campaign features a series of Hyundai products driven by a diverse set of customers. The film showcases why the country chooses Hyundai by highlighting the ease of mobility, extensive service network, advanced technology, comfort, convenience and safety features offered by the brand.

What we think about it: With the film showcasing people from different backgrounds and featuring them speaking in Bengali, Kannada, Marathi, Malayalam, Tamil and Telugu, the brand has broken the regional and linguistic barriers. Through the portrayal of various age groups and situations, the brand has accurately captured the idea that there is a product for everyone at Hyundai.

Tarun Garg, COO, Hyundai Motor India, said, “Our latest campaign, ‘I Choose Hyundai’, exemplifies HMIL’s unwavering commitment to curating innovative, customer-centric marketing initiatives. Showcasing our entire product line, this campaign will help us connect with our target audience in a more meaningful way, driving brand awareness. With a customer-first approach, the ‘I Choose Hyundai’ campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey.”

The film was released on 13 June across TV, digital and the brand's social media platforms.