Blackberrys has rolled out a campaign ‘Being Real Suits You,' introducing the brand's latest collection.

Conceptualised by Leo Burnett, the campaign comprises a film. The film opens with a girl going around in a wedding asking men if she can put henna on their hands. Disappointed that no man is allowing her to put mehendi on their hand, the girl gives up, until a man dressed in a Blackberrys suit comes in and offers his hand to her.

What we think about it: The storytelling and narrative of the film uniquely highlights the brand's offerings. The film redefines masculinity and celebrates authenticity by showcasing the protagonist breaking away from the societal conventions. 

Nitin Mohan, co-founder and director, Blackberrys, said, "As a brand, we prioritize our consumers in every decision we make. Our commitment is to continuously evolve to meet their needs and exceed their expectations. Through #BeingRealSuitsYou, we celebrate true self-expression—embracing individuality, breaking conventions, and inspiring others to stay authentic."

As per a statement by Leo Burnett, “The new campaign by Blackberrys is driven by a powerful insight - The best style statement is being yourself. The wedding collection by Blackberrys enables you to not just look good but also feel good - allowing you to move with confidence. Truly demonstrating a suit that suits the real you, beautifully encapsulated by the campaign line - Being real suits you."