Mia by Tanishq has rolled out a campaign featuring actor Zeenat Aman, launching their Disco Collection.

Conceptualised by Famous Innovations, the campaign comprises a film. Aman, grooving on her iconic song 'Aap Jaisa Koi,' highlights the brand's latest Disco collection.

What we think about it: Bringing back Aman in her disco avatar, the film has a touch of nostalgia and tries to bring the 'Disco' era alive. Usually, when a celebrity endorses a campaign, the star-power tends to take away the light from the brand's offerings but this was not the case with this film. 

Shyamala Ramanan, business head, Mia by Tanishq, said, “We are thrilled and honoured to collaborate with Zeenat Aman, an icon who epitomizes the fearless and unapologetic spirit of the Disco era. This partnership is a celebration of timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Zeenat breathes life into this collection in a way that feels both nostalgic and empowering, reminding us that true elegance lies in embracing our inner star. Together with Zeenat we hope that the bold spirit of Disco continues to inspire, with each piece of the Mia Disco collection designed to make you shine like the icon you are."

George Kovoor, chief creative officer- South, Famous Innovations, said, “Mia is bringing disco back with a collection that is inspired by the glitz and glamour of one of the most iconic eras of all time and what better way to launch the Disco Collection than with the queen of disco herself - Zeenat Aman. Zeenat and the Mia Disco Collection are a perfect match, and the magic is clear for everyone to see. This campaign brings back the memories of the 70s and proves that true glamour never goes out of style and that disco really has no age or era.”

The film was released on 18 October.