Citroën has rolled out a campaign for its C3 and Aircross.
The campaign consists of a two-minute long film for the SUV coupe car. During the film, Citroën's sales consultants recount customer experiences with a camera crew. Through these experiences features of the car like its 'MyCitroën connect app', six airbags, powerful engine, and spacious boot are revealed.
What we think about it: Much like the car - the film is not the most creative around, but does the job effectively of communicating the features.
The film was published on social media on 12 October.