Rosé, lead vocalist of Blackpink, has released a new single, ‘New Trick’.

The song’s music video was shot on the iPhone 18 Pro, with Apple releasing a behind-the-scenes film showcasing the making of the video and the device’s camera capabilities.

The song was released on 18 September, the same day the iPhone 18 Pro and Pro Max went on sale globally.

What we think about it: The music video (below) does feel a little gimmicky though with the 'shot on iPhone 18 Pro' message appearing within the first 20 seconds of it. However, it's an interesting start to the next leg of the campaign, and we wonder whether music artists from other parts of the world will be releasing music videos as part of it.