Spotify has rolled out a campaign 'Music Magic Hai' (music is magic), to highlight the role of music in listeners’ lives, across moments and relationships. 

The campaign, featuring 20-second bite-sized ad films. They capture the essence of 'music, magic hai' and portrays simple relationships to show how music unites people, evokes nostalgia, bridges generational gaps, and serves as a delightful, everyday companion.

What we think about it: Music has the power to elevate your mood, especially during difficult times, and to revive treasured memories. It can transform ordinary moments into extraordinary experiences and create lasting impressions. Drawing on this insight, Spotify has done a great job in crafting a compelling narrative with concise, impactful ad films that captivate audiences effectively.

Neha Ahuja, head of marketing, Spotify India, said, “Music is a powerful medium that can transform your mood, and make and mend relationships. It has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.”

The campaign is rolled out in four languages: Hindi, Tamil, Telugu, and Malayalam.