Maruti Suzuki has rolled out a campaign 'Run On What You Love' to introduce its S-CNG technology offerings.

The ad film seeks to celebrate the inner drive powered by a driver's hopes, dreams, and adventures. With a poignant voice-over and a diverse cast of protagonists, it showcases drivers taking bold chances on their journeys. Highlighting CNG's standout feature of low running costs and superior fuel efficiency, it emphasises optimal performance across diverse terrains.

What do we think about it: Effectively taps into drivers' passions, inspiring action by showcasing the courage needed to pursue dreams, all while highlighting the enhanced capabilities of their S-CNG technology.

The campaign was rolled out on 17 June on YouTube and Instagram.