Disney+Hotstar has rolled out a campaign 'free for all, har match har ball' (free for all, every match, every ball) for the upcoming ICC Men's T20 World Cup. Featuring actor Kartik Aaryan, the campaign aims to promote the platform's 'free on mobile' offering for the tournament. 

Conceptualised in-house, the film features Aaryan wearing the Team India jersey, announcing at a railway station that users can now the upcoming tournament for free on the Disney+Hotstar app.

What we think about it: Capturing the enthusiasm and excitement around the upcoming ICC Men's T20 World Cup tournament, the film perfectly exhibits the idea of how people from every nook and corner, irrespective of their background, come together to cheer for Team India. The catchy jingle and Aaryan's star appeal and connect with the audience seems to be the perfect combination to drive the message home. 

The ICC Men's T20 World Cup is scheduled to start on 2 June 2024.