Atlys has rolled out a campaign that spotlights the sheer joy a person experiences after securing a Schengen visa. 

The an ad film emphasises how travel daydreams can flourish in a supportive and transparent system, reminding viewers that the journey toward a European adventure should be as enjoyable as the destination itself. 

As per Schengen Statistics Portal Indians lost a whopping INR 109 crore due to rejected visa applications. Out of 966,687 applications submitted by Indians, 151,752 were denied. For many, these rejections stem from small oversights or unclear processes, overshadowing the thrill of planning an epic European getaway.

The film captures in a lighthearted manner the thrills that surfeit when visa uncertainties are eliminated, from greeting colleagues in French to seeing ‘art’ in everyday office smudges.

What we think about it: Ever dreamed of a Euro trip, only to have your visa rejected out of the blue? This ad film hits that sore spot, capturing how one can focus on the fun stuff, like exploring new cities and making unforgettable memories once the visa process is smoother and straightforward.

Mohak Nahta, founder and CEO, Atlys, said, “For many, the dream of a European getaway is cut short by a sudden rejection they never saw coming. Our goal is twofold: simplify the visa process itself and bring back the excitement and anticipation that come with international travel. This new brand film and our reimagined Schengen experience are both part of that larger mission to make crossing borders easier and more uplifting for everyone.”