Coca-Cola India’s homegrown brand Limca has rolled out a campaign 'Lime ‘N’ Lemoni', featuring actor Tripti Dimri, to capture the refreshing essence of summer with its signature zesty experience.

Conceptualised by VML, the campaign consists of an ad film. The film stars Dimri and her furry friend, as she leaves behind the heat and grime in a uniquely Limca way. The moment she takes a sip of Limca, the scene transforms with dynamic visuals, her energy lifts up, and a wave of zesty freshness takes over her and her scooty.

What we think about it: The film creatively blends nostalgia with a zesty summer lift. Through the film's crisp storytelling and catchy jingle, it’s a vibrant revival of the brand’s signature charm.

Ruchira Bhattacharya, senior director, marketing – hydration, sports, and tea category, India and South-West Asia operating unit, The Coca-Cola Company, said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalisation and joy with this beautiful campaign."

CREDITS:

Client: Limca

Agency: VML

Creative team: Nakul Sharma, Tirtho Ghosh, Deepak Pandey, Ramesh Sain and Kavya Rangan

Account management: Charu Bhatnagar, Virender Bhawnani and Varundeep Kaur

Strategy: Shubhrojyoti Roy and Khyati Gupta

Production house: Hogarth

Director: Dibakar Banerjee

Music: Sameer Uddin

Singer: Lagnajita Chakraborty