Bingo! Mad Angles has rolled out a campaign 'Mad About Triangles' featuring actor and television producer, Raghu Ram to highlight that he has taken on the role of 'chief triangle officer'.

The campaign consists of an ad film. The film kicks off with Ram settling into his new office, exuding his signature intensity. However, his calm is short-lived as he spots a square-shaped object on his desk—an unforgivable offence in his world of perfect triangles. His frustration escalates, leaving his bewildered 'Anger Management Coaches' scrambling to decode the source of his fury. Just when tensions reach their peak, Raghu’s eyes land on a Bingo! Mad Angles pack, its signature triangle chip instantly soothing his rage. The revelation is clear—there’s only one way to keep Raghu’s temper in check: keep the triangles coming!

What we think about it: A quirky, madcap ad film that hilariously champions triangles, blending drama, humour, and an engaging contest to keep the fun crisp and snackable.

Suresh Chand, vice president and head of marketing, snacks, noodles and pasta, foods division, ITC, said, “Bingo! Mad Angles has always broken the clutter with its campaigns and has built a memorable connection with the youth with its new-age, wacky humour. With the 'Mad About Triangle campaign, we plan to further amp up the madness we are known for.  Raghu's energetic and bold persona perfectly aligns with the disruptive nature of Bingo! Mad Angles, making this campaign a memorable treat for our consumers.”

The campaign will be rolled out across all digital platforms pan India.