JioHotstar and Swiggy's Instamart have rolled out a campaign featuring former Indian cricket Anil Kumble.

The campaign features a film showcasing how viewers can shop while watching content on JioHotstar. It shows everyone on set with a white bandage around their faces - similar to how Kumble showed up to bowl after breaking his jaw during a 2002 Test match against the West Indies. The crew member reveals how this feature is a 'jaw-dropping' moment that caused pain for everyone on set. 

What we think about it: For the millennial and older cricket fans this reference is spot on. But will younger fans understand this reference? That aside, we loved the 'Jumbo' reference at the end.

The film released on 14 July across digital.