Burger King has rolled out a campaign announcing the launch of its limited-time 'peri-peri fest', a new flavour celebration inspired by authentic global flavours.

Conceptualised by Havas, the campaign comprises a film. Inspired by the African, Portuguese inspirations of Peri-Peri and a Gen Z vibe, the campaign is brought to life through a musical film that blends bold colours, music and cultural influences.

What we think about it: The film's strongest elements are the music and visual styling. While the overall execution is pleasant and on-brand, the storytelling doesn't leave a particularly lasting impression.

Kapil Grover, chief marketing and digital officer, Burger King India, said, “Peri-Peri has emerged as one of India’s most loved flavour profiles, fuelled by consumers’ growing appetite for bold and exciting flavours. With Peri-Peri Fest, we’re taking that love a step further by bringing consumers an experience that’s rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that’s both craveable and memorable.”

Anupama Ramaswamy, managing director and chief creative officer, Havas Creative India, said, “The product itself has a natural sense of theatre as it’s dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that’s catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in.”