Caratlane by Tanishq has rolled out a campaign #WearYourWins, featuring internet personality Nancy Tyagi to urge women to celebrate every challenge they have overcome and emerge victorious.

Conceptualised by BBH India, the campaign features an ad film that tells the stories of three different women through a compelling voiceover. It begins with Tyagi, who tackled all odds to reach a global stage. The film then goes on to showcase a woman battling cancer, who is undergoing her final chemotherapy session. Next, it showcases a Bharatanatyam dancer fulfilling her long-cherished dreams. The film concludes with a voiceover emphasising the importance of celebrating every victory over self-doubt and then highlights various pieces by Caratlane.

What we think about it: A compelling narrative celebrating women's achievements, featuring Nancy Tyagi. It ighlights powerful stories of overcoming challenges, from battling cancer to fulfilling lifelong dreams. This campaign effectively encourages women to proudly embrace and showcase their successes, making it a standout initiative in self-empowerment while seamlessly integrating its jewellery pieces.

The campaign was rolled out across social media platforms on 13 July.