Volkswagen has rolled out a campaign for its Tiguan R-Line, ahead of its launch in India.

The campaign comprises a film. The ad follows a mother who is heading for a big competition with her family. At every step of the way, her family’s right there, cheering her on, and so is their new car. From start to the finish line, both the car and the family offer her unwavering support, showcasing the various features and the reliability of the car. 

What we think about it: Instead of the typical family-oriented car commercial, this one shines a spotlight on a woman pursuing her passion, with the car serving as a dependable companion along the way. The film perfectly balances emotional appeal with a subtle product endorsement.

The film released on 14 April.