Oppo India has rolled out two more ad films as part of its campaign for the launch of its Oppo Reno12 series featuring actor Ranbir Kapoor.

Conceptualised by Famous Innovations, the ad films highlight the phones AI capabilities. In the films, the Oppo AI, depicted through a CGI model assists Ranbir in shopping for his family on a vacation and finding his friends on a remote island.

What we think about it: Creatively humanises the brand's AI technology with a futuristic yet friendly CGI avatar. Featuring Ranbir Kapoor, these films seamlessly blend cutting-edge AI features with Kapoor's engaging presence, effectively highlighting the phone's innovative capabilities.

Karan Dua, head of product marketing, Oppo India, said, "We are thrilled to launch the Oppo Reno12 Series in India, pushing innovation boundaries through Oppo AI with exquisite design. Famous Innovations' creative expertise has vividly brought together the Oppo Reno12’s features and Ranbir Kapoor's presence. Partnering with Kapoor, who is a symbol of versatility and is always giving his best works really well for us as his persona is in line with the Reno Series."

Sumit Chaurasia, founding partner and creative head - Delhi, Famous Innovations, added, "Behind the ad film was our aim to blend Oppo's AI-technology seamlessly with Ranbir Kapoor's presence. Positioning the Oppo Reno12’s AI as users’ best friend, we created a life-sized CGI Avatar to showcase its intelligence and user friendliness. Through their friendly banter, Ranbir Kapoor and Oppo AI bring alive how Oppo’s AI technology can tackle challenges during outdoor travel photography.”