MyTrident has rolled out a campaign ‘fall in love with myTrident’ featuring actor Kareena Kapoor Khan and Sharmila Tagore highlighting the harmonious relationship between a mother-in-law and daughter-in-law.

The campaign which consists of a film showcases the chemistry between Khan and Tagore. It depicts the duo immersing themselves in their home, luxuriating amidst the opulence and comfort offered by the brand’s home essentials. The film aims to serve as a testament to the design and craftsmanship synonymous with myTrident's ethos. 

What do we think about it: The brand's product message is overshadowed by A-list celebrities Kareena Kapoor Khan and Sharmila Tagore in the film, leading viewers to recall the positive relationship between the mother-in-law and daughter-in-law, ultimately reducing its recall value.

Neha Gupta Bector, chairperson, myTrident, said, "This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics.” 

CREDITS: 

Client: myTrident
Production: Dharma 2.0