Dorset has rolled out a campaign 'every door deserves a Dorset' which showcases cherished memories and feelings for family members. 

Conceptualised by Enormous, the campaign which consists of a film showcases a son returning home to find his father searching for his phone. The son locates it among a pile of books, but his father's displeasure suggests he is still living in the past and struggling with memory loss. The film culminates with the son discovering his father's old phone, revealing a picture of them from his father's youth. This nostalgic moment leads the son to embrace his father, lying in his arms, rekindling their emotional bond.

What we think about it: The storytelling and emotional connection are profound, taking viewers on a heartfelt journey. Beside the emotional appeal, the product integration is subtle, enhancing rather than overshadowing the campaign's potent message.

Saurabh Bansal, joint managing director, Dorset Group, said, “I am thrilled to unveil a vision that transcends mere construction. Each home that gets constructed harbours a story rich with memories, dreams, and aspirations. At Dorset, we believe, that every door is not just an entrance but a threshold to boundless possibilities, epitomising the character and allure of your abode. Our campaign resonates with the belief that ‘every door deserves a Dorset,’ encapsulating our dedication to enhancing your home’s safety, security, and soul.”

Takshay Bansal, joint managing director, Dorset Group, said, “At Dorset, we continually strive to push the boundaries of what’s possible, leveraging the latest technology and constant innovation to deliver technologically superior products. In this journey, we continue to engage with our customers and besides the functionality aspects, there is a vibe of feelings and emotions. Precisely, that becomes our fuel for innovations and that’s why our campaign resonates with the belief that ‘every door deserves a Dorset.’ It’s not just about providing doors; it’s about delivering unparalleled quality, reliability, and innovation that exceed our customers’ expectations.”

Ashish Khazanchi, managing director, Enormous, said, “The idea of security has gone beyond the idea of mere protection. The customer seeks beyond the rational from whom they trust with their security. An idea of the preservation of a way of life and of the preservation of things that are important beyond just the price tags that exist on them. What people value is not mere things but parts of their lives and memories, invested in those things. We wanted to bring it alive through a campaign built around this idea. Every home deserves a Dorset.”

The campaign has been rolled out across TV, digital, cinema, and retail.

CREDITS: 

Client: Dorset Industries
Creative agency: Enormous 
Production house: Nirvana Films