Maruti Suzuki India has rolled out a campaign 'The Best and Beyond', featuring Sidharth Malhotra.

Comprising of a film, the campaign introduces the brand's latest launch- the 4th Generation Maruti Suzuki Dzire. The film opens with Malhotra telling his partner on the call that he has locked a deal and is coming to meet her, after which he gets in the car and drives away. While on his way, everyone that he passes by is thrilled and is in awe of the new car. 

Throughout the one-minute film, the ad focuses on the interiors and the different features of the car. 

What we think about it: Highlights the features of the new Maruti Suzuki Dzire effectively but the ad is like any other regular automobile advertising films. 

The film was released on 13 November.