Maruti Suzuki India has rolled out a campaign 'The Best and Beyond', featuring Sidharth Malhotra.

Comprising a film, the campaign introduces the brand's fourth generation Maruti Suzuki Dzire. The film opens with Malhotra telling his partner on acall that he has locked a deal and is coming to meet her, after which he gets in the car and drives away. While on his way, everyone that he passes by is thrilled and is in awe of the revamped Dzire. 

Throughout the one-minute film, the ad focuses on the interiors and the different features of the car. 

What we think about it: Highlights the features of the new Maruti Suzuki Dzire effectively but the film doesn't stand out and can be categorised as 'any other automobile' advertisement.

The film was released on 13 November.