Accel has rolled out a campaign 'Celebrating Swiggy India' as it is now a listed IPO.

The venture capital firm has been an early investor and has been supportive of the food delivery platform since 2015.

Conceptualised by Talented, the campaign which features an ad film, shines a spotlight on meaningful moments in people’s lives, shifting its focus from "celebrating with Swiggy" to "celebrating Swiggy." It captures Swiggy’s presence during life’s milestones, from family gatherings to simple joys. Backing Swiggy since the beginning, Accel celebrates the brand’s journey of growth and innovation—from pioneering cloud kitchens to leading quick commerce with Instamart. As Swiggy begins this new chapter, the film invites viewers to reflect on their own #SwiggyMoments and celebrate a brand that has become a cherished part of daily life in India.

What we think about it: The film's tribute to Swiggy's IPO milestone is both nostalgic and heartwarming, spotlighting how the brand has woven itself into everyday Indian lives. It beautifully captures Swiggy’s journey from a food delivery disruptor to a cherished partner in life’s big and small moments.

The campaign was rolled out on YouTube on 14 November.

CREDITS:

Client: Accel in India

Agency: Talented.Agency

Director: Diptanshu Chakravarty

Executive producer: Arjun A. Chauhan (Junssan)

Producers: Beliappa M and Amrita Hooda

Production house: Potli Baba Mediahouse

Talented team: Aarushi Periwal, Abhishek , Karthik Nambiar, Nabil Kureshi, Prashant Gopalakrishnan, Pooja Manek, Reya R., Sonal Arora, Teresa Sebastian, Tasha Dsilva and Vivek Pandey

Accel team: Ishtaarth Dalmia, Vikrant Mehra, Rishi Dogra