Morris Garages (MG) India has rolled out a campaign for its recently launched Windsor EV. 

The electric vehicle, which operates in the CUV (crossover utility vehicle) category has been positioned as offering business class like comfort on the road. The film shows a young girl staring out of an aircraft window in an excited manner. Her parents meanwhile look to use the reclining comfort on the aircraft before the film states how one doesn't need to be at 35,000 feet to experience business class like comfort. It shows the couple in a Windsor EV experiencing the same comfort of a reclining front seat, while the young girl looks through the glass roof to spot some birds while the voiceover introduces the car as India's first intelligent CUV.  

What we think about it: The business class comparison for the Windsor EV is a smart way for MG India to position the car in the premium segment, even though it's priced otherwise. 

The film released on social media on 12 October.