Turtlemint has rolled out a campaign ‘bharosa jeet liya’ (trust has been won), which pays tribute to the efforts and unwavering dedication of insurance advisors, who go above and beyond in their service to serve their clients.

Conceptualised by Tilt Brand Solutions, the campaign which consists of a film showcases the lengths insurance advisors go to, to provide personalised guidance and support to their clients. It showcases how the advisors use Turtlemint’s advanced tools to swiftly navigate through options, ensuring that they can focus more on personal interactions and less on administrative tasks. 

What we think about it: By seamlessly integrating advanced tools into their workflow, the film showcases how advisors can prioritise personal interactions over administrative tasks. This resonates deeply in a world increasingly dominated by technology, where human touch often takes a backseat. 

Dhirendra Mahyavanshi, co-founder and CEO, Turtlemint, said, “At Turtlemint, we believe in the power of trust and the indispensable value of human touch in our services. ‘Bharosa Jeet Liya’ is more than a campaign; it’s a celebration of how our advisors use our technology to enhance their ability to connect with and support their clients. This campaign stands as a tribute to the dedication of our insurance advisors, who tirelessly work to make the insurance experience more accessible, understandable, and, most importantly, trustworthy for our clients."

The campaign will be rolled across digital and OOH mediums.