Hyundai India has rolled out its multi-channel media campaign, 'Dil mein bas jaye Exter, (Fall in love with Exter)' for its Exter. 

Conceptualised by Innocean India, the campaign consists of six short films that aim to highlight the key features of the vehicle.

What we think about it: The use of regional nuances in the films helps connect to the diverse audience, transcending the regional and cultural boundaries. The central character of the film has tried to deliver the message in an informative yet entertaining manner.