ITC has rolled out a campaign for Nimyle - it's floor cleaner brand.

Conceptualised by Ogilvy, the film showcases shots of children as well as pets enjoying a sound sleep or relaxing on the floor. The voice over states how infants spend most of their time on the floor and so there's no space for chemical residue on it. It introduces Nimyle as the product that makes floors safe for children as well as pets.

What we think about it: The usage of pets along with children was interesting. With pet parents getting more conscious about the well-being of the animal, Nimyle will definitely be catching their attention.

The film was rolled out on 3 September on social media.

CREDITS:

Client: ITC
Team ITC Nimyle: Sameer Satpathy, Sanjay Srinivas, Manu Bhatotia
Creative agency: Ogilvy
CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Creative team: Fritz Gonsalves, Jayesh Raut, Ricardos Vaz, Vaibhav Paradkar, Jatin Sangwan, Dipak Mane
Group CEO, India: Rajesh VR
Dep. CSO, India: Ganapathy Balagopalan
Account management team: Roshni Mohan Parameswaran, Rohit Shetty, Genevieve Anand, Sneha Singh, Khushi Bajpai
Brand strategy team: Nirav Parekh, Ramana Charan S., Prayant C.
Production house: Hungry Films 
Director: Mahesh Gharat
Producer: Dharam Valia
Music: Subhajit Mukherjee