Bingo! has rolled out a campaign, 'Har Mad Problem Ka Mad Solution’ ( Mad solution to every mad problem).

Conceptualised by Tonic Worldwide, the campaign comprises a film. The ad opens with Mr Grump in the middle of a high-stakes meeting with world leaders, who are pressing him to make a final decision on a crucial deal. Staying true to his unpredictable nature, he keeps responding with 'maybe' or 'maybe not', insisting that everything depends on his mood. As the discussion grows more intense and the leaders urge him to decide, Mr. Grump suddenly calls out, "Missile!" - only for it to be revealed that he's actually calling his assistant, Miss Syle. She promptly brings him a packet of Bingo! Mad Angles. Taking a bite, Mr. Grump lets out a satisfied "Mmmmm." When one of the leaders immediately asks if they can end the war, his "Mmmmm" is mistaken for a "yes," unexpectedly bringing the tense negotiation to a close. The film reinforces the campaign's central idea that even someone as stubborn and impossible as Mr Grump can seem to agree after a bite of Bingo! Mad Angles.

What we think about it: The film is a light-hearted and an entertaining watch that uses political parody to add an extra layer of humour without overshadowing the brand. Drawing on familiar mannerisms and situations, the reference is instantly recognisable, making the comedy feel timely and relatable.

The film released on 10 August.