Durex India has rolled out a campaign for its collection of Lubes. Conceptualised by FCB India, the campaign consists of a film which calls out for 'explorers'. By comparing locations like Nape Town, SydKnee, Chest Republic, Thighland and KyoToe with body parts, the idea of the film is to urge users to explore the lubes.

What we think about it: It's a bold campaign from Durex which is going to catch the viewer's attention for sure and it cleverly uses destinations with body parts. Does it overstep the boldness line? We leave it to the viewer to answer this!  

CREDITS (from LinkedIn)
Group CEO, FCB Group India and South Asia: Dheeraj Sinha
Chief executive officer : Ashima Mehra
Group chief strategy officer: John Thangaraj
President: Abhinav Kaushik
National creative director and head of design: Anusheela Saha
National creative director: Udayan Chakravarty
Creative team: Avinash Bajaj, Aakash, Rajani Kumari
Account management: Tanisha Sharma, Riya Mitra, Tanya Sahni
Strategy team: Aniruddh Subramanian, Vipansh Vasudeva
Brand team: Jaiveer Duggal, Mohak Bhatia, Arth Dodeja
Production house: Chalk & Cheese Films
Director: Anna Joseph