HSBC Mutual fund has rolled out a campaign ‘Naye Nazariye Ki Udaan’ (flight of new perspective) that aims to raise awareness about the significance of early financial planning and the role of mutual funds in securing a brighter future for children.

Conceptualised and produced by TheSmallBigIdea, the campaign, which consists of an ad film, features a playful father-child duo. It showcases the son playing detective to find misplaced keys, his father has lost. It uses dynamic visuals and witty dialogue to highlight the child's creativity. It beautifully illustrates how small dreams and simple imaginations can grow into something larger. It emphasises the significance of small investments today for greater returns in the future, seamlessly connecting a child's imagination to the idea of future security. The film ends with a voiceover that deepens the emotional connection with families while the brand underscores the importance of nurturing dreams.

What we think about it: Cleverly links early investment with a child’s boundless imagination. By presenting financial planning through a playful father-son detective story, it offers a fresh, lighthearted take on mutual funds. This approach breaks the usual serious tone of financial ads, making it more relatable and engaging.

Kailash Kulkarni, CEO, HSBC Mutual Fund, said, “With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.” 

Manish Solanki, COO and co-founder, TheSmallBigIdea, said, “Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasising the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”

The campaign will run across social media platforms such as Instagram, Facebook, LinkedIn and YouTube.