Birla Opus Paints has rolled out a digital ad campaign ahead of Holi titled, ‘Duniya Ko Rang Do!’ (Colour the world) that showcases how colours can transform lives by spreading joy and positivity.

Conceptualised by Leo – India, the campaign highlights the magic of colors to change the mood and character of any space, while bringing smiles to faces and happiness in people’s lives.

The ad film opens in a bustling housing society on the morning of Holi. Amid festive preparations, a group of children approaches the elderly watchman, seeking a rope to hang the society’s Holi banner. However, they are taken aback by the sight of his dull, neglected cabin. Moved by its state, the children decide to brighten the space. Armed with bright colours and oodles of enthusiasm, they transform the dull cabin into a bright, cheery abode, filled with warmth. In doing so, they not only revitalise the space but also uplift the security guard’s spirits. 

What we think about it: The film captures the emotional essence of Holi, highlighting that true joy lies not just in celebrating the festival but in including everyone in the festivities. 

Inderpreet Singh, head – marketing, Birla Opus Paints said, “We are thrilled to launch our new and engaging ad film around the festival of colors. Building on the success of our 'Duniya Ko Rang Do' campaign, this heartwarming film, aims to showcase how colors are transformative- more than just beautifying spaces, they transform lives. The campaign embodies our belief that colors transcend celebration; thereby adding smiles in the lives of people.”
 
Sachin Kamble, chief creative officer, Leo - India said, “Birla Opus Paints, a new entrant in the paint category, leveraged Holi to reinforce its ‘Duniya Ko Rang Do’ narrative. The film highlights how we often take people around us for granted, fading them into the background of our daily lives. Using children as a catalyst, the story reminds us that Holi isn't just about playing with colors but also about making a positive impact. By extending the joy to those around us, the campaign emphasises that Holi is for everyone.”

CREDITS:

Client: Birla Opus Paints
Creative agency: Leo India
Production house: Minikin DGWorks