Uber has rolled out a campaign #SafetyNeverStops, highlighting the safety challenges faced by women.  

Featuring comedians Shreeja Chaturvedi, Shreya Priyam Roy, and Shashi Dhiman, the campaign comprises four films that touch upon the sensitive issue of women's safety in a humorous way.

In each of the films, the comedians are seen cracking jokes around the issue, thereby raising awareness about the same and addressing the concerns women go through when stepping out of the house alone.

What we think about it: The campaign sheds light on women's safety in a very unique and humorous way. Stressing the fact that safety is not a joke, the films creatively highlights what the brand is offering to ensure that safety is never compromised. 

The film was released on 10 December.