Johnnie Walker has rolled out a campaign featuring pop star Sabrina Carpenter, directed by Academy Award-winning filmmaker Damien Chazelle and produced by Superprime Films as part of their ongoing global partnership.

Titled ‘A Keep Walking Film’, the campaign comprises an ad film, celebrates Carpenter’s artistic evolution, personal style and creative self-expression, drawing on the whisky brand’s long-running Keep Walking platform centred on progress and individuality.

Drawing inspiration from French New Wave cinema, the film blends cinematic storytelling with spontaneity, playful irreverence and unexpected moments. It follows Carpenter as she walks into an establishment and moves through a series of celebratory settings and shifting scenes, embracing a leading-lady persona while breaking away from conventional scripts. The film also features her enjoying the Go Go Highball, before closing with Carpenter saying ‘Keep Walking’ alongside a showcase of the limited-edition Johnnie Walker Black Label bottle inspired by her personal style.

What we think about it: The film makes a case for how much can be communicated without saying too much. With minimal dialogue, it relies on striking visuals, artistic direction and cinematic storytelling to draw viewers into Carpenter’s world. Its French New Wave-inspired aesthetic and Carpenter’s screen presence make for a captivating watch, while the Go Go Highball is seamlessly woven into the narrative. The result is a visually engaging film that entertains while leaving viewers curious to try the drink.

The film marks the next chapter in Johnnie Walker’s multi-year partnership with Carpenter, which has included the launch of her signature Go Go Highball and a limited-edition Johnnie Walker Black Label bottle designed and inspired by Carpenter, currently rolling out across Europe, Australia and North America.

The collaboration is part of the brand’s global music platform, which champions artists pushing creative boundaries.