Myntra has rolled out a campaign ahead of the wedding season featuring its brand ambassador and actor Anushka Sharma. 

Set against the vibrant backdrop of a wedding, the ad film has Sharma showcasing diverse looks curated by Myntra Beauty for the various functions that make up a traditional Indian wedding, presented in a fun manner and accompanied by customary music and dance.

Conceptualised by Toaster, the film invites viewers to discover their perfect wedding look using Myntra Beauty’s Virtual Try-On feature that allows exploration of personalised styles tailored to individual choices.

What we think about it: The film encompasses the joie de vivre and vibrancy of an Indian wedding with its musical storytelling narrative, and Sharma’s star presence further amplifying the glam quotient, while effectively showcasing the fashion and beauty platform’s virtual try-on feature.

The campaign was released across social media platforms on 10 November.