Škoda Auto India has rolled out a campaign 'Live The Thrill' for its Monte Carlo and Sportline range.

Set to the pop-culture hit, 'Jawaani Jaaneman,' the film taps into the emotional insight of feeling young. The film showcases the joy and adrenaline rush that one gets when in the driver's seat, which then takes them back in time by making them feel younger.

What we think about it: The portrayal of the older couple turning into their younger selves when driving sits perfectly with the insight that the film is built upon. Sans dialogue, the film drives the message home through creative storytelling and visuals. The choice of the song enriches the whole story.

Punit Bhatt, marketing communications lead, Škoda Auto India, said, "The Monte Carlo badge has a strong connect with customers, reflecting the spirit of sport and victory. This is part of our strategy to grow the Škoda brand in India. As we grow our Škoda family in the country, with our Live The Thrill campaign, we look forward to establishing a deeply resonant narrative that speaks to customers with a refined sense of thrill looking for unique, subtle and sporty aesthetics."