Shaadi.com has rolled out a campaign featuring actor Ahsaas Channa.

Conceptualised by Enormous, the campaign comprises a film. The ad opens with Channa returning home after a grocery run. Her mother asks whether she bought broccoli from the market. Channa replies that she did not buy broccoli, but instead 'found nice boys'. Confused by the remark, her father asks whether she found them at the market. Channa clarifies that she found them on Shaadi.com. The exchange humorously highlights the platform’s versatility by presenting it as a convenient and accessible space for discovering compatible matches in everyday life situations.

What we think about it: The film uses a simple interaction to deliver its message with clarity and humour. The understated humour and conversational tone make the communication memorable, while also highlighting the platform’s versatility in helping users discover compatible matches in an effortless manner. Overall, the film is light-hearted, engaging, and effective in communicating the brand message.

The film released on 29 April.