HDFC Life has rolled out a campaign featuring cricketer Rishabh Pant.

Conceptualised by Leo Burnett, the campaign comprises a film. Portraying the cricketer's bounce-back journey, the ad film shows Pant reflecting on life’s unpredictability and recalling a pivotal moment from his childhood when his mother’s words guided him through a setback. The story then transitions to the present where Pant is now fully prepared for any challenge and has the confidence to face any obstacle.

What we think about it: A compelling and motivating narrative, the film effectively integrates the brand's offerings into the storytelling. Drawing inspiration from Pant's real-life incident, the film makes a lasting impression and resonates deeply with the audience.  

Vishal Subharwal, chief marketing officer and group head strategy, HDFC Life, said, “Rishabh Pant’s bounce back story is one that inspires us as a nation. India remains largely underinsured, and through this campaign, we hope to encourage people to prioritise securing their futures and protecting their loved ones. We aim to not only resonate emotionally but also raise awareness about the importance of life insurance as a reliable safety net.”

Vikram Pandey, chief creative officer, Leo Burnett, South Asia, said, “Life can be unpredictable. The only way to ensure a secure future is when you are prepared not only for the wins but also for failures. Our latest film for HDFC Life shares this poignant message with a heart-warming example of the real-life hero - Rishabh Pant, who has fought against all odds for his future. We hope this film will be inspirational to our audiences to plan for their family’s future.”

The campaign was released on 7 September and is available across television, digital, print, and outdoor.