Coach has rolled out a global campaign 'Unlock Your Courage,' starring its global ambassadors Elle Fanning, Charles Melton, Nazah, Storm Reid, Jayson Tatum, Koki, and Youngji Lee.

A series of films, the campaign focuses on having the courage to choose authentic self-expression over the idea of perfection. The stories reflect the ways today’s generation can sometimes feel constrained by their own expectations and are a under a constant worry of being perfect. Starting from this initial place of vulnerability, the campaign stories then flip the narrative, with each character unlocking their inner courage to break free and celebrate their unique self-expression.

Introducing the brand's latest Fall Collection, each video of the campaign features a different influencer or a celebrity and follows their journey in embracing self-expression.

What we think about it: Usually, when brands use celebrities the storytelling tends to be overshadowed by the celebrity power, but not in this case. The brand's products are seamlessly integrated into the narrative, making the film more authentic. Also, the use of Coach bags as a catalyst to help people unlock their inner confidence stands out.