Apple has rolled out a campaign to introduce its iPhone 16 and 16 Pro.

The iPhone 16 ad film, set to Ahadadream's track Taka, takes viewers through an immersive journey showcasing the phone's features. The ad introduces the iPhone 16, turbocharged with the all-powerful A18 chip, and highlights its cutting-edge Camera Control, along with the stunning 48MP Fusion camera for unmatched photography. Macro photography capabilities, the ultra-durable third-generation Ceramic Shield, and the all-new Action Button are emphasised throughout.

The iPhone 16 Pro ad film showcases its sleek titanium design, ultra-thin borders, and larger display, emphasising precision and power. High-energy gaming sequences of the film highlight the supercharged A18 Pro chip's performance, while the all-new camera control system allows seamless, instant adjustments. Stunning 4K slow-motion footage at 120 fps Dolby Vision captures every detail, positioning the iPhone 16 Pro as Apple’s most advanced and powerful device, blending cutting-edge technology with style for gamers, creators, and everyday users alike.

What we think about it: For a product like the iPhone, the anticipation is always sky-high, and these ad films capitalise on that perfectly. They stay sharp and focused, highlighting the product's key features while adding an extra layer of excitement. By keeping the messaging clear and impactful, the films further elevate the hype, giving viewers exactly what they expect—innovation, style, and cutting-edge tech. The cherry on the top was a well-known track by Shrillex and Ahadadream 'Taka'.

The campaigns were rolled out on 10 September on YouTube.