Vi has rolled out the second film part of its ‘Be Someone’s We’ campaign titled ‘Summer Vacation'. The campaign focuses on combating loneliness among empty nesters. 

Conceptualised by Ogilvy India, the campaign which consists of an ad film highlights how connectivity combats loneliness, showing how a telecom network bridges empty nesters to feel more included. It features the bond between grandparents and grandchildren, starting with a grandmother telling a story to her granddaughter before they leave. Feeling lonely, the grandmother’s spirits lift with a surprise video call from her daughter and granddaughter. The film captures her joy and heart warming emotions.

What we think about it: Captures the joy of a grandmother reconnecting with her granddaughter via a surprise video call, highlighting the bond between generations. It showcases the power of connectivity in alleviating loneliness among empty nesters.