Oyo has rolled out a film to showcase its serviced premium hotels range. 

Conceptualised by Moonshot, the film shows a family eating a meal together. During this a couple suggests that they are planning a vacation at Oyo. The family looks at them surprised, hinting at Oyo's perception as a place for unmarried couples to be spending time together. The couple goes on to add that the entire family should join them as it's more fun together. The couple's parents and grandmother seem shocked. The shocked element stays, but turns for the positive, when they check-in to the property as it's an Oyo serviced premium hotels range.

What we think of it: The fact that Oyo takes on its perception and has rolled out a multi-media campaign to change it is interesting. We quite like the approach the film takes towards it - a typical Moonshot representation.

The film was rolled out on 9 June in multiple languages.