Sprite has rolled out a campaign, ‘Mint Lagaa’, featuring actor and comedian Sunil Grover.

The campaign comprising an ad film introduces the brand’s new Lemon Mint flavour.

The film opens with a peppy track that introduces the limited-edition flavour, positioning it as the perfect escape for any situation this summer season - whether it’s hot, humid, or sweaty.

What we think about it: The ad works, but it doesn’t quite stand out. While it does the job of introducing the limited-edition flavour and tying it to summer, it lacks a distinctive or memorable element that would make it truly engaging.

The film released on YouTube and Instagram on 7 April.