Bata has rolled out a campaign 'Stronger Inside' to unveil its latest Power Energy collection, designed in Canada.

The campaign features an ad film that portrays athletes losing faith when the world seems against them. Through a powerful voiceover, the film encourages viewers to overcome fear and push through, highlighting that inner strength is greater than any external challenge.

What we think about it: A simple yet profound message. Self-belief is all the adrenaline one needs to get back up and the brand has done an effective job in showcasing that whilst integrating its new range Power Energy. 

Deepika Deepti, head of marketing, Bata India, said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

Olivier Heck, global athleisure brands director, Bata Group, said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach - we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals."