Oppo has rolled out a campaign consisting of four films for its Reno 12 series smart phones.

The films have been conceptualised by Famous Innovations and feature actor and brand ambassador Ranbir Kapoor. In the films he turns to Oppo's AI to help improve his pictures, be it correcting his facial expression or getting rid of people in the background. 

What we think about it: While the feature isn't new, as seen with the Google Pixel, the interaction between Kapoor and Oppo's AI gives it a fresh take. 

Karan Dua, head of product marketing, Oppo India, said, "We are thrilled to launch the Oppo Reno12 Series in India, pushing innovation boundaries through Oppo AI with exquisite design. Famous Innovations' creative expertise has vividly brought together the Oppo Reno12’s features and Ranbir Kapoor's presence. Partnering with Kapoor, who is a symbol of versatility and is always giving his best works really well for us as his persona is in line with the Reno Series."

Sumit Chaurasia, founding partner and creative head - Delhi, Famous Innovations, added, "Behind the ad film was our aim to blend Oppo's AI-technology seamlessly with Ranbir Kapoor's presence. Positioning the Oppo Reno12’s AI as users’ best friend, we created a life-sized CGI Avatar to showcase its intelligence and user friendliness. Through their friendly banter, Ranbir Kapoor and Oppo AI bring alive how Oppo’s AI technology can tackle challenges during outdoor travel photography.”