Prime Video has rolled out a campaign which consists of a film, ‘everyone’s talking Amazon Prime’. The film takes the humour route to communicate the fandom and popularity enjoyed by the streaming platform’s content across all languages and age groups.

Conceptualised by Manja and the Prime Video creative team, the film opens to an intense wrestling bout, with each wrestler trying to gain the upper hand when, in a comedic interlude in the midst of the match, one of them asks his opponent to recommend something good to watch. What follows is a hilarious free-for-all, with coaches, match referees, officials and even the audience jumping into the fray to suggest their own favourite Prime Video show or movie, building a human pyramid of sorts in the process.

The film climaxes with a cameo by actor Pankaj Tripathi in his Mirzapur's Kaleen Bhaiyya avatar, flanked by two of his henchmen. Calmly witnessing the chaos, finally he too succumbs to the madness and consents to recommending his show, albeit in his signature style that's reminiscent of the series. The voice-over sums up the proceedings with ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par’. (The most talked about shows are all on Amazon Prime.)

What we think about it: The latest film succeeds in building upon the humour quotient of the ‘everyone’s talking Prime’ campaign that was launched last year with a film featuring actor Manoj Bajpayee, wherein he was seen asking for suggestions on what to watch and ends up getting flooded with a barrage of recommendations. The film also portrays viewers jumping in - quite literally in this case- to recommend their favourite titles, to anyone looking for streaming suggestions, reiterating that all content on the service deeply resonates with viewers.

Sushant Sreeram, country director, Prime Video, India said, “Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad  to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend.”

“With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now,” he added.

The campaign was rolled out on 7 May across the brand's social media channels. 

CREDITS:

Director: Prakash Varma

Production house: Nirvana Films

Creative agency: Manja